CUSTOMER ACQUISITION PROVING TRICKY??

Customer acquisition proving tricky??

Customer acquisition proving tricky??

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In this article, we bring you some tried and tested means to sell your products or services to your target market. Are you a leader or marketing professional at a startup or planning to start your own business in the nearest future?? Then it is essential that you keep yourself up-to-date with several customer acquisition strategies. During the first crucial months after launch, a vast majority of startups face uphill battles to find customers. This can be as a result of several factors but most commonly due to low product visibility. As a result of these factors, startups need to employ innovative and proven customer acquisition techniques to acquire tangible market share. Below are several customer acquisition techniques to help you capture the attention of your target audience.

1. Finding the right users or potential customers for your startup is the first step. Because of the nature of your products and services, you are most likely targeting a specific market segment. If you don't have a target market in mind, you're likely limiting your brand's ability to be effectively advertised. Unless your product or service meets a universal need, you should concentrate your efforts on just one or two markets. This is especially true at first.

Once you've determined who your target customers are, you should go out and find them and invite them to try your products and services.

2. To increase your chances of acquiring new customers, your brand, product or service must always be visible where your target customers are. This refers to your customers' online and offline presence. You will be able to develop marketing strategies based on this information once you have determined the places and locations that your customers frequent. For example, if your target customers frequent social media websites, you must develop a social media platform for your brand in order to establish and maintain constant contact with them.

If you're having trouble finding your ideal customers, consider joining startup communities or even meet-up groups. Target users, particularly those seeking an answer to a challenge, are likely to regularly visit such communities. Once you've identified your target customers, don't just promote the products and services you provide. Work on genuinely engaging these users and adding value. This will result in excellent word-of-mouth referrals, which will undoubtedly increase customer acquisition.

3. Search Engine Optimisation (SEO)
You need to work on boosting your search engine rankings once you've built up an online presence for yourself premised on relevant content. Sadly, this is far easier said than done, particularly for businesses with little published content to begin with. The greatest technique to improve your website's or blog's search engine rankings is through "search engine optimization," also known as "SEO." Backlinking and keyword optimization are two SEO strategies. As a start-up, you should concentrate on local and long-tail keywords when it comes to keyword optimization.

4. Offer Free Trials: Unfortunately, many consumers require far more than words and promises to persuade them to purchase a product or service. Even word-of-mouth will not sway more difficult customers. This is evident in how some people dismiss those who "bandwagon" on various trends. Even the most positive word-of-mouth referrals will not persuade these people. It is very difficult to refuse free stuff, no matter how stubborn someone is. Ideally, once these individuals have tried your products and services, they will recognize the value your brand has to offer them.
Make sure that the freebies you provide are of the highest quality. If you give away low-quality items simply because you're giving them away for free, potential customers will believe that all of the products and services you offer are of similar quality as the free stuff.

5. Create and publish helpful content related to your service/business
A solid reputation as a reliable authority in your field or sector is a terrific customer acquisition approach. Unfortunately, startups with little to no reputation may find this to be quite challenging. By consistently creating high-quality material, you can begin to position yourself as an authority. There are numerous ways to routinely publish content today. Blogs, social media platforms, and even the time-tested practice of email newsletters are examples of venues. Another excellent strategy to build trust for your business is to publish white papers, especially if your industry or Hedge Fund niche is more technical. Publishing the same material on several platforms is a tested strategy.

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